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17 March 2011

IFE 2011

ExCel, London 13 – 16 March

Describing themselves as the largest gathering of international food and drink suppliers, they weren't wrong. The event was massive and required plenty of time and stamina as well as sensible footwear.

We chose to concentrate mainly on the Speciality & Regional Food from Britain area as this is where our interest lies. There were some regional food producers that caught our attention, located in the main part of the expo too and after examining the map we trekked off to see them as well.

As with all events, we got to meet a mixed bunch of people with varying interests in The Artisan Food Trail, but hasten to say many were positive.
It can be tough traipsing around acres of exhibition hall, telling your story over and over again, but it proves that having a passion for what we do is so important to keep driving us on.

It was good to see our listed producers (Breckland Orchard, Womersley Fruit & Herb Vinegars  and Fudge Kitchen) have that same unending enthusiasm too, the IFE is a fairly long running event and we're sure it takes a fair amount of tenacity to get through the days, both physically and mentally.

Admittedly, trade shows are not always entirely enjoyable, but there is something to be said for treating them as a valuable learning experience, vital to business.

Next date: 17-20 March 2013

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